B2B

communications

In B2B communications, much revolves around recognising the pulse of the industry and imparting functional expertise. Especially important: providing simple and comprehensible information on complex subjects. B2B products are not subjects of everyday life. The idea is to “translate” specialised terminology professionally and appropriately yet into a form which is generally understandable.

There are often “hidden champions” amongst providers of B2B products and services. Family businesses or mid-sized companies, which may in part hold a large share of the market, but whose media presence and prominence is moderate: visibility on the market is of great relevance to various target groups.

With many years of experience in an extremely wide range of industries – as well as plenty of creativity for new approaches – relatio provides B2B support in a way which is target-orientated and a perfect fit.

Media work

Positioning of clients in industry-relevant specialist media
Creation of high-quality content (interviews, submissions from guests, radio segments, podcasts, videos) for editorial departments, client websites and social media channels

Studies

Conception, design and implementation of studies
Consulting for employee surveys and customer target group surveys
PR marketing of the studies’ findings in the media

Publications

Conception and implementation of newsletters, brochures and company magazines for internal and external communications
Text creation and editing
Consulting and project management