In B2B communications, much revolves around recognising the pulse of the industry and imparting functional expertise. Especially important: providing simple and comprehensible information on complex subjects. B2B products are not subjects of everyday life. The idea is to “translate” specialised terminology professionally and appropriately yet into a form which is generally understandable.
There are often “hidden champions” amongst providers of B2B products and services. Family businesses or mid-sized companies, which may in part hold a large share of the market, but whose media presence and prominence is moderate: visibility on the market is of great relevance to various target groups.
With many years of experience in an extremely wide range of industries – as well as plenty of creativity for new approaches – relatio provides B2B support in a way which is target-orientated and a perfect fit.
- Positioning of clients in industry-relevant specialist media
- Creation of high-quality content (interviews, submissions from guests, radio segments, podcasts, videos) for editorial departments, client websites and social media channels
- Conception, design and implementation of studies
- Consulting for employee surveys and customer target group surveys
- PR marketing of the studies’ findings in the media
- Conception and implementation of newsletters, brochures and company magazines for internal and external communications
- Text creation and editing
- Consulting and project management
- Planning and conducting press conferences and events
- PR activities before and after important events
- Press support at fairs
We’ve been traversing a shared path with relation PR since 2001. In all those years, we’ve always worked together professionally. We’ve always been able to rely on the good support, dedication and hard work of the team.
Head of Marketing & PR, EURO Kartensysteme GmbH
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