Innovative start-ups, which normally bring completely new ideas and solutions to market, are the hallmark of German business. Whether it is software development, e-commerce, clean tech or medical technology: when a young enterprise is in its initial phase, it is important to understand what direction the start-up aims to take, what competition there is, what expectations investors have and what the best way is to bring ideas to potential customers. Once the start-up is established, then other objectives move into the spotlight.
This is why professional communications specific to each target group are essential for the success of start-ups. Even on a small budget, it is possible to carry out effective PR work for founders in order for young enterprises to draw attention to themselves and reach the right people. This is precisely where relatio PR comes into play and where we can support you.
- Content creation for publication in the press, vis-à-vis business partners and investors, internally and in the industry
- Positioning in industry-relevant professional media, daily media, business media and social media
Strategy and conception
- Holistic start-up communications to suit the needs of the company and the market niche
- Flexible planning of measures, including controlling and adaptation, taking various stakeholders into account
- Competition monitoring
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