Strategic communications

consulting and

targeted public relations

Flexible communications support. Also in the short and mid term.

Ensuring that
truly hit home.
Internally and externally.

relatio PR sorgt dafür, dass Ihre Botschaften durch PR-Arbeit bei Ihrer Zielgruppe ankommen.
Bei relatio PR arbeiten wir im Team, um die bestmögliche Kommunikation für unsere Kunden zu erreichen.

relatio PR in Munich has been amongst Germany’s successful owner-run PR agencies since 1994.

No matter whether you need public relations, an external press office or internal communications, social media, copy, online PR, media cooperation or PR campaigns – we provide professional, expert, long-term support and consulting.


Targeted communications with all capital market stakeholders generate trust and transparency.

Demonstrate professional expertise and impart complex content in order to successfully distinguish oneself strategically on the market.

Industry-appropriate positioning and the right initial communication help in competing for the best employees.

Holistic PR in order to position oneself on the market and reach relevant target groups.

360-degree communications in order to stand out as an enterprise in the complex world of real estate.

Strategic corporate communications

Every concept is based on an extensive analysis: stakeholders and their role in the communication mix, internal circumstances and requirements of imparting information in a targeted and strategic manner. This is the foundation upon which all measures, e.g. press information, online communications and events, are positioned and consolidated.

With plenty of sensitivity and experience, we also provide support in change and crisis situations together with our cooperation partner ADVICE PARTNERS.

Annual reports / Quarterly notifications / Equity stories

The annual report is one of the most important sources of information for shareholders and stakeholders. In collaboration with graphics experts and implementation experts, we design convincing content and layouts. In addition, we create quarterly notifications as well as half-year reports and support you in all further investor relations tasks. These include a convincing equity story as well as establishing and maintaining relationships with investors, analysts and business media.

In our blog www.geschaeftsberichte.de, we report on the latest news as well as on interesting and entertaining goings-on from the world of financial publications.

Positioning of CEO and top managers

The executive board is an enterprise’s highest-level communicator, both inside and outside the company. Its behaviour and public appearances have an impact on the enterprise’s image and reputation. More and more frequently, top management and expert departments are the focus of reporting in the media. This simultaneously culminates in opportunities as well as risks.

We develop long-term communication strategies and advise in the case of CEO changes and other communicative challenges. Discreetly, reliably and individually.

Site communications

Communication is all about forming stable relationships with the corresponding stakeholders. Whether regional or cross-regional, neighbourhood communications for the opening of new sites or new construction plans as well as positioning individual offices as players in the region – Munich-based relatio PR supports you on all levels and helps small and mid-sized companies and large corporations present themselves vis-à-vis stakeholders.

We stand by your side in order to establish important relationships and use them strategically for your success.

Internal communications & HR

Good communication starts on the inside. Digital instruments are gaining in significance, new channels and cooperation tools need to adapt to new forms of communication exchange. This new kind of collaboration requires extremely high levels of communication so that everyone is provided with the relevant information at all times on the subjects which are relevant to them.

We re-think your internal communications and support you on your course of digital transformation. With convincing strategies, formats and content, we help keep the valuable flow of information moving. We also accompany you on the road to an agile working culture, or in the case of restructuring and reorganisation, with seminars, training sessions and workshops.

External press office

We have our clients’ back when it isn’t worthwhile for them to have their own press office. No matter whether it is for one business unit, a temporary project or the entire company.

Queries from journalists, contact management, plans for the development of topics and action, special subjects or events – we provide the media with all the relevant facts which are to be made public. So that our clients can concentrate on pursuing their main tasks.

Social media / Influencer relations

Whether content development for websites or corporate blogs, setting up and programming for corporate social media channels such as Xing, LinkedIn and Facebook or SEO as well as shaping public opinion in social networks – for us these tasks are something we do every day with regard to digital communications. We place meaningful messages in the right social media channels and take care of the appropriate influencer relations – in a way which suits the target group and is sustainable.

Events / Press conferences / Round tables

A company’s own events are not just an exciting but also a resource-intensive communication instrument for every client. You can rely on us when it comes to planning, development and execution.

During fairs, company events, round tables and press conferences, we take care of the media representatives and conduct talks locally. Creative implementation and professional preparation and follow-up are a matter of course.

Ungewöhnliche Zeiten, überraschende Situationen oder einfach der berühmte Blick von außen – wir unterstützen Sie zu jeder Zeit und in jeder Situation flexibel und schnell.

Flexible communications support.

Unusual times, surprising situations or simply that famous view from the outside – we support you flexibly and quickly at all times and in any situation.

  • Introduction of new communication channels internally and externally
  • Launch of new products
  • Temporary replacements for those on parental leave
  • Cover in case a position needs to be filled
  • Site openings or site relocations

Quality before quantity

The quality of the content is often the decisive unique selling proposition in one’s own positioning.

In order to obtain a sense of the corresponding perspective of the client, we put ourselves in the client’s shoes. At the same time, we maintain an objective external view in order to develop solutions that will lead to target fulfilment.

Qualität ist entscheidend bei der Kommunikation - egal ob B2B, B2C oder interne Kommunikation.

This is how we have been accompanying and advising our clients for years now at relatio PR.

We make your content apt, comprehensible and media-appropriate. Sustainable planning is the basis of our PR work. Of course, this is regularly evaluated and adapted to current developments.

Mithilfe von Storytelling erzählt relatio PR die Geschichte Ihrer Produkte.


Vibrant stories instead of dry informational materials: this is the underlying principle of storytelling.

Does your product or service require extensive explanation? Would you like to show your content in a way that is particularly easy to understand or make it memorable? Talk to us and we will also tell your story.


Creating high-quality content for our clients is a core competence of relatio PR.

“Content is king” – the quality and tonality of the content constitutes a company’s communicative DNA and is the main unique selling proposition in presentation to the outside world.

In addition to a target-orientated strategy, our work of course revolves around high-quality, informative and appealing copy; supported by content such as meaningful infographics, image pictures, (explainer) videos and/or materials for the radio broadcasting sector.

relatio PR erstellt hochwertigen Content für die strategische Innen- und Außendarstellung der Kunden.

Rising to challenges is what drives us.
Overcoming them is only an intermediate milestone.
Fulfilling the client’s wishes is the bare minimum.
Exceeding them is our goal!

We’ve had many years of partnership with relatio: the agency has been supporting MTU’s annual reports since our initial public offering in 2005. The work is marked by understanding and an enthusiasm for our products, a steady stream of fresh ideas in the concept stage as well as professional implementation.

Eckhard Zanger
Head of Corporate Communications and Public Affairs, MTU Aero Engines AG

In the case of receivership, communication plays a very important role. For media work, our agency relatio has been serving in the role of press speaker for many years. Even when things get extremely hectic, the press team always works fast, and with the utmost professionalism and composure. Just the way we imagine it should be.

Michael Pluta
Managing Partner, PLUTA Rechtsanwalts GmbH

With relatio PR, we’ve already made great gains terms of PR. This has allowed us to achieve true expert status in the professional press. But we also keep on setting forth on new paths together. We are happy with the collaboration, which has been a success through and through.

Paulina Schuck
Marketing – Corporate Communications, asecos GmbH

Selected reference clients



Advice Partners

relatio PR is the cooperation partner in Munich for ADVICE PARTNERS (Berlin, Frankfurt), Germany’s leading agency for crisis communications and crisis management.

relatio is connected worldwide.

Organising a press conference in Dubai, launching a campaign in Mumbai or supporting a trade show in Shanghai? relatio PR works together with international partners right on site. In conjunction with owner-managed agencies in more than 40 countries, relatio PR is active on the international stage in the “ECCO Network”.

Represented on all continents

The ECCO International Communications Network is active in Europe, the Americas, Africa, Asia and Australia. The independent PR network distinguishes itself in its cultural diversity, mutual support and passion in its service to clients. Joint projects and regular exchanges of experiences ensure a consistent quality of service across all borders and continents.
Just like before, the client gets to keep the direct contact partner in Germany, who controls the collaboration with the desired network agencies. The ECCO Network makes it possible for relatio PR to stand by its clients almost anywhere in the world.


ECCO Global Communication Network

Talk to us


+49 89 210 257-0

Munich Headquarters

relatio PR GmbH
Steinsdorfstr. 2
80538 Munich

Phone: +49 89 210 257-0
Fax: +49 89 210 257 19
Email: info@relatio-pr.de

Our network partners

Advice Partners

Munich Headquarters

relatio PR GmbH
Steinsdorfstr. 2
80538 Munich

Phone: +49 89 210 257-0
Fax: +49 89 210 257 19
Email: info@relatio-pr.de

Our network partners

Advice Partners